Coffee Break – Star*ucks

Three migrant workers walk through a construction site near my home in East Liuzhou. The signs you can se here in the background are fake, mocked-up advertisements of retail businesses that supposedly could come to the complex under construction. There are signs for Haagen Daz, a Pizza Ranch, a Disney store and a 7-11, as well as a couple for a rather unique coffee shop. Look closely at the row of signs in the background.

Coffee Break?

Coffee Break?

Beyond Chinglish, I imagine this is some young designers idea of a practical joke. Another photo featuring the other coffee sign has been making the internet rounds, with all kinds of speculation about the intent. Some suggest it is nothing more than a publicity stunt which of course isn’t the case, since 99% of the population can’t read English and have no idea what the sign says! One Chinese netizen proudly declared the sign to be fake. Yes Einstein, it is fake.

I went in to talk to the property management company about the sign and after telling them what it meant and suggesting that perhaps it was inappropriate I got a “I don’t think so…” from the big boss. I shrugged my shoulders and walked out.

You can see the other sign here, originally posted last week.

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~ by Expatriate Games on March 17, 2010.

6 Responses to “Coffee Break – Star*ucks”

  1. It’s probably all about losing face. He’ll never admit the sign is inappropriate. Maybe Starbucks should sue 🙂

  2. Oh wow. I saw in the other photo it says “Porn Queen” underneath the logo as well!

  3. I really hope Star*ucks turns out to be real. I’d be there in a heartbeat.

  4. I love this and have sent the flickr link of Star*ucks to many friends.
    I also wanted to say KUDOS to you on your CNN photo of the day, which I retweeted this morning.
    Of course, you would not know since you never “followed” me back ;D

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