Coffee Break – Star*ucks
Three migrant workers walk through a construction site near my home in East Liuzhou. The signs you can se here in the background are fake, mocked-up advertisements of retail businesses that supposedly could come to the complex under construction. There are signs for Haagen Daz, a Pizza Ranch, a Disney store and a 7-11, as well as a couple for a rather unique coffee shop. Look closely at the row of signs in the background.
Beyond Chinglish, I imagine this is some young designers idea of a practical joke. Another photo featuring the other coffee sign has been making the internet rounds, with all kinds of speculation about the intent. Some suggest it is nothing more than a publicity stunt which of course isn’t the case, since 99% of the population can’t read English and have no idea what the sign says! One Chinese netizen proudly declared the sign to be fake. Yes Einstein, it is fake.
I went in to talk to the property management company about the sign and after telling them what it meant and suggesting that perhaps it was inappropriate I got a “I don’t think so…” from the big boss. I shrugged my shoulders and walked out.
You can see the other sign here, originally posted last week.